Nigeria’s entertainment industry has received a massive boost from information communication and technology solutions provider, Globacom, as the network last week announced the signing of 28 artistes as brand ambassadors. The list is made up of 9 new ambassadors and 20 old ones whose contracts were renewed by Globacom.
The signing of the 28 artistes by Glo is so far the biggest endorsement deal by any corporate organisation in Nigeria. It is also expected to signal a huge boost to entertainment industry as the selected artistes cut across Nollywood, comedy and music industries.
Company sources indicate that the new ambassadors are hip hop sensation Wizkid, popular comedians Ayo Makun (AY) and Bovi Ugboma, award-winning actor OC Ukeje, Patience Ozokwo (Mama G), Odunlade Adekola, fast-rising Marvin Crew of Koredo Bello, Reekado Banks and Hadizah Blell (Di’ja).
The 19 ambassadors whose contracts have been renewed include Nigeria’s leading music stars D’Banj, Peter and Paul Okoye (PSquare), Chinedu Okoli (Flavour), Jude Abaga (M.I), Wande Coal, Omawumi Megbele, Bez Idakula, Burna Boy, Ego Ogbaro, Sammie Okposo and Sani Danja.
Other ambassadors who made a return as Glo brand ambassadors are comedian Basketmouth, actresses Ini Edo, Funke Akindele and Helen Paul. The rest are Ime Bishop Umoh, John Okafor (Mr. Ibu), Chiwetalu Agu and popular newscaster, Bimbo Oloyede.
Apart from the generous financial package which the ambassadors will enjoy from Glo, the endorsement deal will also give additional fillip to their various careers.
2 comments:
Mama G for general. Glo is really trying for our Entertainment Industry
Seen but they should also sign up less popular people as well cos in abroad, companies use people that aint popular to advertise their product. Uche i sight you.
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